PRINT TO VR
Back in the days I focused a lot on print and outdoor which got recognised and also won "print of the year" in the Swedish magazine Resumé. Over the years the focus has shifted towards digital and new tech. Recently I've been creating several Volvo Car configurator campaigns in VR and I’m always interested of finding new ways to use different technologies.
PRODUCTION TO SERVICES
A lot of the campaigns I've done has been about maximising the productions to fit all different formats, channels and needs. What I find interesting is to find, and also invent, new formats and services. One of those things was for Ipren, where I launched three new radio stations that played hundreds of Ipren songs made by the audience.
BRANDING TO ADD-ONS
No matter if it's rebranding or a launch of a client's brand I really like shaping them. Sometimes it leads to new services, products or add-ons. For the Swedish horse betting company ATG I was part of launching a big rebranding campaign and for Fjällbynt spread cheese I created new corks as add-ons to make the spreading a lot more fun.